Our Ingredients

On a daily basis the average person uses up to 12 personal care products, from toothpaste to moisturiser and at the same time can expose themselves to 160 ingredients.

Many of them are chemically derived.

At Purity London we have natural, short and easy to understand ingredient lists with no safety concerns.

Conventional personal care products, even those that say they are natural may be made from ingredients that are cheap diluted derivatives of potentially dangerous chemicals.

We have briefly summarised all the Purity ingredients and their benefits in the ‘Beauty is from Within’ section.

We also outline all the ingredients we have chosen not to use and why in the ‘Beauty is Without’ article.

You decide which you want in your skincare…

Glossary

natural moisturisers
  • Aloe Vera – Aloe Barbadensis Leaf Powder*
    Soothes skin as it has healing and antibacterial properties therefore reduces inflammation
Found in: Facial Wash, Facial Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Serum & Mask, Anti Aging Moisturiser, Conditioning Cleansing Lotion
Source: Dominican Republic
  • Glycerin
    Is derived from plant sugars. It is a humectant and helps to absorb moisture. It also helps to keep skin supple
Found in: Facial Wash, Facial Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Moisturiser, Conditioning Cleansing Lotion
  • Coconut Oil – Decyl Glucoside, Ceterayl Alcohol, Cocos Nucifera Oil*
    Good skin moisturising properties, smoothes skin and very good for itchy sensitive skin. It absorbs quickly into the skin.
Found in: Facial Wash, Facial Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Conditioning Cleansing Lotion
Source: French Republic
  • Sweet Almond Oil – Prunus Amydalus Dulcis Oil*
    This is a light easily absorbed oil, rich in essential fatty acids (high in Omega 3), which help establish a lipid barrier on the skin helping to retain moisture but allowing respiration at the same time. It is also rich in B vitamins which are known to support cell metabolism and maintain healthy skin. Sweet Almond Oil is an ideal choice as an emollient to soften and condition the skin, These are the properties which make it a widely used massage oil and an effective choice for use within a cream.
Found in: Facial Wash, Facial Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Serum & Mask
Source: Spain
  • Vitamin E – Tocopherol
    Is a key antioxidant and has been shown to play a role in immune function, DNA repair and other metabolic processes. Studies are underway to determine whether Vitamin E, through its ability to limit production of free radicals, might help prevent or delay the development of those chronic diseases.
Found in: Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Serum & Mask, Anti Aging Moisturiser
Source: United Kingdom
  • Shea Butter – Butyrospermum Parkii
    Good for dry skin as deeply moisturising. Lipex Shea is a very good emollient and leaves skin feeling silky. It doesn’t leave skin feeling greasy and compared with other esters it is softer
Found in: Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Moisturiser
Source: West Africa
  • Beeswax – Cera AlbaBeeswax has been known since antiquity to have moisturizing, emulsifying and antiseptic benefits
Found in: Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Serum & Mask, Anti AgingMoisturiser
Source: France
natural active ingredients
  • Cranberry Seed Oil – Vaccinium Macrocarphon Seed Oil
    Cranberry Seed Oil contributes to the lipid barrier protection of the skin and assists in moisture retention. It is a wonderfully moisturising addition to any formula for cream or lotion for rough, dry, or mature skin. Some sources say it aids in the relief of scaly, itching skin conditions, and may be helpful for both eczema and psoriasis.
Found in: Anti Aging Serum & Mask, Anti Aging Moisturiser
Source: United States of America
  • Rosehip Oil – Rosa Canina Fruit Oil*
    It is the only Vegetable Oil which contains natural Retinoic acid (Vitamin A acid). It’s good for oily skin, sensitive skin, skin problems and skin with large pores. Rosehip Seed Oil is high in both Linoleic Fatty Acid and Linolenic Fatty Acids and they belong to what we call Essential Fatty Acids often known as Vitamin-F. One of the effects of these is to reduce the size of the pores so it’s very good for preparations for people with large pores on the skin. Because of its natural content of Vitamin A, it is also very good for all kinds of skin infections. It is also useful in the treatment of damaged skin tissue caused by scalds, burns and varicose veins
Found in: Anti Aging Moisturiser
Source: Middle East
  • Rose Hydroessential – Rosa Centifolia Flower Water
    Also known as Rose Water, is cooling as well as rejuvenating. Gently tones and refreshes the skin, leaving it smooth and supple.
Found in: Anti Aging Serum & Mask, Anti Aging Moisturiser, Conditioning Cleansing Lotion
Source: Middle East
  • Isopropyl Palmitate
    Isopropyl Palmitate is used in cosmetics as a thickening agent and emollient. It is often used in moisturises where it forms a thin layer and easily penetrates the skin. Isopropyl Palmitate can be derived from the palmitic acid in coconut oil. Isopropyl Palmitate is said to enhance silkiness in hair and skin
Found in: Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Moisturiser, Conditioning Cleansing Lotion
  • Xanthan Gum
    This is made from naturally available carbohydrates (sugars) and is used to thicken and stabilise the product, it is testament to its mild nature and high efficacy from these carbohydrates that Xanthan Gum is also widely used as a food ingredient.
Found in: Facial Wash, Facial Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Moisturiser
  • Benzyl Alcohol
    This chemical occurs in nature, with the ingredient used in the Purity Organic Skincare products being synthesised to be nature identical, and has been chosen for its safe ability to keep the products long lasting and protected from contamination. It is recognised by leading organic and natural certifying groups as an effective way to preserve the product whilst supporting their natural and organic philosophy.
Found in: Facial Wash, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Serum & Mask, Anti Aging Moisturiser, Conditioning Cleansing Lotion
  • Dehydroacetic Acid
    This is a mild acid and it works alongside the Benzyl Alcohol as a preservative and antimicrobial to provide a broad protection from contamination.
Found in: Facial Wash, Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Serum & Mask, Anti Aging Moisturiser, Conditioning Cleansing Lotion
  • Citric Acid
    Citric Acid is present in many citrus fruits, and has therefore been chosen as a natural way to preserve and balance the pH.
Found in: Facial Wash
  • Cetearly Glucoside
    This is used to stabilise the product and aids in moisture retention, it is made from mild sugar based materials, generally coconut derived.
Found in: Facial Exfoliator, Facial Moisturiser, Regenerating Overnight Moisturiser, Anti Aging Moisturiser, Conditioning Cleansing Lotion
  • Stearic Acid
    This is used as an emulsifier to stabilise the conditioning oil ingredients within the product. It is made of long chain fatty acids which help to smooth and evenly distrubute the oil and water components. Typically it is derived from vegetable oil, often made from Cocoa and Palm Oil.
Found in: Facial Exfoliator
  • Palmitic Acid
    This is also derived from vegetable oil, in this case Palm Oil.
Found in: Facial Exfoliator
  • Sodium Hydroxide
    This has been included in the product to balance the pH.
Found in: Facial Moisturiser, Regenerating Overnight Moisturiser
  • Caprylic/Capric Triglyceride
    This gives an emollient feel, and has moisturising and skin conditioning properties. It is derived from Coconut Oil.
Found in: Regenerating Overnight Moisturiser, Anti Aging Serum & Mask, Anti Aging Moisturiser, Conditioning Cleansing Lotion
  • Isocetyl Alcohol
    This is an emulsifier which helps stabilise the product, It is a vegetable derived fatty alcohol.
Found in: Anti Aging Serum & Mask, Anti Aging Moisturiser
  • Ceramide 3
    These are found naturally in the skin and are part of the skin’s barrier function. It protects by its contribution to the renewal of the skins natural protective layer, and hence helps to control moisture balance, and is therefore consequently renowned for both its repair and protection properties.
Found in: Regenerating Overnight Moisturiser, Anti Aging Moisturiser
  • Dehydroxanthan Gum
    This is a thickener and stabilizer and it is made from carbohydrates (sugars) which naturally allow the skin to respire.
Found in: Anti Aging Serum & Mask
  • Rosmarinus Officinalis Leaf Extract
    This contains a rich collection of bioactive components such as Rosmanol and Vitamin B6, and is renowned for its protective properties due to its antioxidant composition. It is also rich in beneficial minerals such as Calcium and Iron.
Found in: Anti Aging Serum & Mask, Anti Aging Moisturiser
  • Sodium PCA
    This ingredient is part of the skin’s natural moisturisation process, and so works in harmony with the skins natural moisture balance process. It helps to absorb moisture since being able to absorb many times its weight of water, and so also helps to prevent skin shrinkage. It will work in combination with the natural emollients within the product to ‘collect’ moisture, while the natural emollients help to seal it in, maintaining this natural protective barrier around the skin.
Found in: Anti

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