Our Philosophy

Intelligent Ingredients, few in numbers and highly effective,
a combination which results in beautiful skin and is kind to the earth.


Less is more in beauty.

Purity London skincare uses natural and organic ingredients that are hard-working but few in number that are cleverly combined to encourage skin to work as it should. Where possible the same core ingredients run throughout the range to give your skin the simplicity of regime it needs and to ensure affordability. The range is fragrance free which makes it very suitable for sensitive skin.

Purity London is a British brand, conceived and created to bring intelligent, sustainable and organic beauty while being chic and cool at the same time.

Purity Organic Skincare is transparent regarding its ingredient policy and its brand philosophy encourages you to make informed choices about your skincare. All our ingredient details are available on our website with organic certifications where available.

Purity Organic Skincare the predecessor to Purity London initially launched exclusively in 400 Superdrug stores nationwide and was the company’s first ever certified organic skincare range. The brand itself and individual products have won many award and accolades, which have allowed us to expand into other retailers. Purity London is proud to be available in Liberty, Ocado, feelunique.com, lookfantastic.com. Our price range remains below £15.

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